Viral Marketing

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Facebook represents a huge opportunity to market your business and promote your products and services. Make sure you take advantage of the massive audience Facebook has to offer. We will build you a custom Business Profile to actively promote your business on Facebook.

Your business can't afford to not have a Facebook presence. The social networking site now has more than half a billion users.

If you have a business you shouldn’t use your personal Facebook page to promote your products. Not only is this annoying for your friends, but your account can also get banned from Facebook.


A great reason for having a Facebook business page is that your brand gets to be seen by a lot more people. And if you can get them to “Like” your page, you instantly have another lead you can market to.

But Facebook fan pages are more than just a way to connect with your potential customers online. They can also be used as a highly effective business tool. They’re great for marketing your products and connecting with your customers.

Your Facebook Page can:

• Allow you to connect and contact your prospects through wall posting and Facebook’s email system.

• Offer you another channel to profit and grow your business.

• Be an exceptional tool for achieving business building goals more easily. Whether you are driving traffic to your website, building your e-mail list or selling products on your fan page, the end result can be a huge boost in profits.


Here are some tips to follow if you want your business to tap into that audience of half a billion potential customers.


Build It

First, you need to set up a page. They were once known as Fan Pages, and those that wanted to follow had to elect to be a "fan", but Facebook changed them to simply Pages, and members can now "like" the page rather than becoming a fan of it.

This was a good move because being a fan of a business or its products or services intimidated some users who felt it sounded like too much of a commitment. However, most members don't have any qualms with sharing which products and services they like.

This is subject to change, but you can find Ads and Pages by clicking on the linked word "More" somewhere in the middle of the left pane when looking at your Facebook Home page. Once the left pane is expanded, click on "Ads and Pages", then click on the "+ Create Page" button.

You can create a Facebook page for a company, or for a specific brand or product offered by the business. You can also set up a page for an artist, band, or public figure, or use a page to promote a cause.

Select the type of page you want to create, and assign it a name. Check the box indicating that you have the authority to represent the person, business, brand, or product you are setting a page up for, click on "Create Official Page", and you're in business.

Once the page is created, you need to configure and customize it. Add a logo or photo, and basic information about the business, product, or brand you want to promote. At that point, you need to get other Facebook users to "like" your page and start to build an audience.


Attract Customers

The first thing Facebook suggests is that you invite all of your Facebook friends to "like" your new page. That may be fine, but understand that your friends are probably already familiar with your company, or its products and services, and that--at least as a marketing and customer relations tool--there is probably little value in having your friends see the page.

In fact, one of the primary advantages of a Facebook page is that you can interact with Facebook members without letting them connect with your inner-circle of friends. Try one or more of the Social Plugin widgets available from Facebook. You can use them on your company website or blog to promote the existence of your Facebook page.

Inviting your Facebook friends may defy the goal of setting up the page, but if your business has an established e-mail, newsletter, or blog following, these are exactly the audience you want to connect with your Facebook page. Post or distribute an announcement with a link to your new Facebook page and invite them to join the community.

You should also add a link to your Facebook page to your standard e-mail signature, and you can cross-link with Twitter--both to promote the existence of your Facebook page and to cross-post content so it appears on your Facebook page and on Twitter simultaneously.

If you have a budget, and want to pursue Facebook members more aggressively, you can purchase a Facebook ad to promote the existence of the page as well.


Engage Customers

There is little point in going to the effort of building a Facebook page and attracting an audience if you don't follow through to engage customers. Now that you have built an audience for your Facebook page, you have to give the audience a compelling reason to visit your page.

The rules of the Facebook page are similar to the rules for effectively building an audience for a blog. Make sure you are adding content frequently--preferably at least daily. You want to provide a reason for the Facebook page audience to check in and see what's new.

Equally important as the frequency of posting is the content of the posts. Customers want to be informed and engaged, not pitched and harassed. It's OK to tie in your products and services where they're relevant, but don't simply use your Facebook page as a platform for marketing soundbites.

You can post news or stories related to your business and provide unique commentary or insight. You can also use your Facebook page to provide tips, tricks, or information content. Rather than just talking at the audience though, try to incite comments and feedback from members to foster a sense of community with your customers.



Here are 32 ways to use Facebook in your business:

Manage Your Profile

1. Fill out your profile completely to earn trust.

2. Establish a business account if you don’t already have one.

3. Stay out of trouble by reading the Facebook rules regarding business accounts.

4. Install appropriate applications to integrate feeds from your blog and other social media accounts into your Facebook profile. (Although you should be careful before integrating your Twitter feed into your Faceboook profile, as a stream of tweets can seem overwhelming to your contacts.)

5. Keep any personal parts of your profile private through Settings.

6. Create friends lists such as “Work,” “Family” and “Limited Profile” for finer-grained control over your profile privacy.

7. Post professional business photos of yourself to reinforce your brand.

8. Limit business contacts’ access to personal photos.

9. Post your newsletter subscription information and archives somewhere in your profile.


Connect and share with others

10. Obtain a Facebook vanity URL so that people can find you easily.

11. Add your Facebook URL to your email signature and any marketing collateral (business cards, etc.) so prospects can learn more about you.

12. Post business updates on your wall. Focus on business activities, such as “Working with ABC Company on website redesign.”

13. Share useful articles and links to presentation and valuable resources that interest customers and prospects on your wall and to establish credibility.

14. Combine Facebook with other social media tools like Twitter. For example, when someone asks question on Twitter, you can respond in detail in a blog post and link to it from Facebook.

15. Before traveling, check contacts' locations so you can meet with those in the city where you’re heading.

16. Research prospects before meeting or contacting them.

17. Upload your contacts from your email client to find more connections.

18. Use Find Friends for suggestions of other people you may know to expand your network even further.

19. Look for mutual contacts on your contacts’ friends lists.

20. Find experts in your field and invite them as a guest blogger on your blog or a speaker at your event.

21. Market your products by posting discounts and package deals.

22. Share, survey or research data to gain credibility.

23. Use Facebook Connect to add social networking features to your website.

24. Suggest Friends to clients and colleagues — by helping them, you establish trust.

25. Buy Facebook ads to target your exact audience.

26. Read up on Facebook Beacon to see if it might be useful for you.


Use Network, Group and Fan Pages

27. Start a group or fan page for a product, brand or business. Unless you or your business is already a household name, a group is usually the better choice.

28. Add basic information to the group or fan page such as links to the company site, newsletter subscription information and newsletter archives.

29. Post upcoming events including webinars, conferences and other programs where you or someone from your company will be present.

30. Update your group or fan page on a regular basis with helpful information and answers to questions.

31. Join network, industry and alumni groups related to your business.

32. Use search to find groups and fan pages related to your business by industry, location and career.